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Global SE List | SEO Info Resources | Internet Terms Glossary | What is SE? | What is SEO? | What is SEM? | What is SEP? | What is SERP? | What is SES? Global Search Engines & DirectoriesAccording to SearchEngineWatch and Assistant Professor Brian D. Davison, Ph.D., Lehigh University, the following are the most popular search engines used by web surfers. Four years ago MSN was the global leader. Lower down this page are links to the leading search engines and many others. We haven't carefully checked this list for quite some time so some of these companies may have gone out of business or been gobbled up by others. In those cases, you'll probably be redirected to the big fish that swallowed the little one. (continued below charts) SEO Tip: The more you learn about search engines, how they think and work, and organic search engine optimization the better you'll be able to optimize your web design — or judge how well (or badly) others are doing it for you. SEO Tip: I recommend you learn enough about search engine marketing so that you can develop your own informed opinion about whether the proposed Internet marketing plan of your SEO consultant is truly relevant to the strategically important words and phrases related to your web site's theme. (They sat down with you first and carefully determined your site's theme, right?) If you want to know more about search engine optimization, The University of California at Berkeley is a good place to start. SEO Tip: But search engine optimization (SEO) & search engine marketing (SEM) are difficult and extremely dynamic so I recommend you use the services of a highly-qualified internet marketing consultant regardless of whether you choose Webmaster Resources ™ search engine marketing or an alternative. See our SEO News page for a periodic review of our SEO services results. Another source of more info about current leaders among the search engines is available from HTMLSource. However, be forewarned that they make their money from on-page ads. Scroll down one-and-a-half screens to “Web Directories” to find the info you seek. Finally, acronyms can be bewildering and even confusing. And sometimes we forget that technical terms we use may not be familiar to our visitors. A fairly useful although incomplete and slightly out of date glossary of Internet terms has been compiled by Matisse Enzer. I'll expand a few acronyms and definitions in more detail below. What is SE? SE means Search Engine but you probably figured that out yourself. I like it because it's 85% shorter and faster than “search engine”. What is SEO? SEO means Search Engine Optimization (USA) a.k.a. Search Engine Optimisation (UK) a.k.a. Search Engine Optimizer (expert or specialist consultant person or company). The Italians expand SEO into “Ottimizzazione per motori di ricerca” and the Germans expand it into “Suchmaschinen-optimierung”. What is SEM? SEM means Search Engine Marketing a.k.a. Search Engine Management (less popular term). The Italians expand SEM into “acronimo di”, in German it's “Suchmaschinen marketing” and the Hungarian's call it “Keresõmarketing”. What is SEP? SEP means Search Engine Positioning a.k.a. Search Engine Position. But why use jargon when two characters give you much more info, such as #1 or #3? No explanation needed. International language. What is SERP? SERP or SERPs means Search Engine Results Page a.k.a. Search Engine Results. A useful time-saver and space-saver term when discussing or reporting SEO and SEM. Personally, I just use RESULTS or RANKINGS. What is SES? SES means Search Engine Strategy a.k.a. Search Engine Strategies, a famous, travelling trade show popularized by Danny Sullivan, formerly of SeachEngineWatch, (e.g.: SES Chicago 2004) where SEO experts, SEO specialists, SEO consultants and SEO gurus train and teach and exchange info regarding search engines. Don't confuse it with “Special Event Showcase”. (list below was last verified about mid-2006) Argentina Australia & New Zealand Brazil Canada China Denmark France Germany Israel Italy Japan Kenya Mexico Netherlands South
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